Control your brand. Own your growth.
One house, carrying Non-Alc brands from Europe into the American market. ARWOS holds every case, every channel, every number in a single hand.
The US is the most important non-alcoholic market in the world.
US non-alcoholic market by 2028
category CAGR through 2029
of Gen Z and Millennials moderate
Premium brands are growing faster than the rest of the category. The ones that show up now will lead it later.
Sources · ¹ IWSR Non-Alc 2024 · ² NielsenIQ US Beverage Insights · ³ Gallup Consumption Habits 2024
There are two ways to enter the US. Neither one is ideal.
Quick to start. Hard to scale.
- ✓Low cost to enter
- —No control over the brand
- —Low margin to capture
- —No data of your own
Right model, wrong cost.
- ✓Full control
- ✓You keep your brand
- —$730K–$1.1M to build
- —8+ months to first revenue
Until now, there hasn't been a third way.We are it.
Full brand control without the build cost.
Strategy
We align on a US plan built for your brand. A working brief, not a deck.
Operation
We run your US business end to end. One principal, one manifest, one P&L.
Ownership
Your brand, your data, your equity. None of it leaves your hands.
One partner for the whole supply chain. Bottles, cases, and pallets.
Your brand sells across three channels from one warehouse. You're national from day one. We go deeper into local retail only where the demand is.
Shopify · Amazon
Sold to consumers · national from day one
Your own branded storefront, plus the biggest place Americans buy. Highest margin, your customer data, coast to coast on day one.
Faire · Airgoods
Sold to retailers online · national from day one
We'll sell you directly to over 100,000 independent retailers and restaurants, with no broker taking a cut.
Selective distribution
Sold by the pallet, state by state
Bars, restaurants, and bottle shops, opened city by city, only where the demand is already showing up.
What the House Carries.
Six capabilities, held under one roof. Your brand lands in the United States with one partner accountable for the whole crossing.
Non-Alc Specialists.
Your brand gets category-specific execution from day one: fewer missteps, faster channel traction, and clearer path to repeat revenue.
- 01Import and compliance execution for Non-Alc products
- 02US licensing and regulatory guidance with ongoing oversight
- 03Category intelligence, pricing, and competitive positioning
- 04Product and packaging adaptation for the US shopper
One House. One Hand. One Standard.
You get hands-on operators, not advisory deckware. We run import, fulfillment, commerce, marketing, and wholesale execution with ARWOS giving full visibility to every decision and KPI.
Included in Every Engagement.
You get strategic guidance while execution is running: go-to-market sequencing, liquid development, team-building, fundraising support, and partner strategy.
Go-to-market
We'll help you size the market, price right, position against the competition, and decide what to launch first.
Product for the US
Adjusting the liquid for American palates, the packaging for shelves and screens, and the formula for US regulators.
Fundraising
Intros to investors who already know the space, pitch help, term-sheet review, and a sounding board on the cap table.
The most comprehensive guide to launching a non-alcoholic brand in the US.
Field-tested playbooks, the rulebooks, the unit economics, and the tools — organized by the decisions you actually have to make.
We didn't advise this category. We built it.
Carl helped build French Bloom and other luxury brands at LVMH. Nick built Boisson into the platform that sells most of the category. Between us, we've already done what we'll be doing for you.
We don't advise. We carry.
You have crossed once, on paper. From founding Boisson to carrying brands out of LVMH, we pair that experience with ARWOS and bring your house the rest of the way.